Beverage cos in a tizzy as ‘energy’ deadline looms

Economic Times highlights growing unease among beverage manufacturers as a regulatory deadline for energy drinks approaches. Companies are scrambling to adjust formulations, labeling and marketing practices to meet the new standards, which aim to curb high caffeine and sugar content. The deadline has triggered a wave of product recalls and reformulation efforts, with some firms delaying launches of new variants. Industry sources say the tightening rules could reshape the competitive landscape, favoring brands that can swiftly adapt. The report did not provide specific dates or penalty figures, but it underscores the urgency felt across the sector. What to watch: how major beverage players navigate compliance and whether consumer preferences shift toward lower‑stimulus alternatives.

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This article is AI-generated and fact-gated. Original reporting: Economic Times