Lactose-intolerant consumers pay more for lactose-free ice cream in study

According to a study led by researchers at Penn State and the University of Wisconsin, an estimated 36% of people in the United States have some degree of lactose intolerance. This indicates a potential expanded market for lactose-free or reduced-lactose ice cream, particularly if consumers with lactose intolerance are willing to pay more for these products.

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This article is AI-generated and fact-gated. Original reporting: Phys.org